"Affordable luxury class" (affordable luxury) fashion industry, rapid development in recent years have emerged under the new term, meaning that set advanced materials, exquisite workmanship and good design as a Gucci bags whole, and the price for a relatively wide range of middle and high income bracket The affordable high-quality fashion products.
Very little different from the audience both the top luxury goods consumer class is also different from ordinary low-end products to buy. Currently, affordable luxury class in Italy, clothing, footwear and home decoration in the three major traditional industries occupy an important share of this crisis is also the hardest hit in 2008, the market on the demand for affordable luxury category decreased, and by the cost factors, the trend of next year, may deteriorate further.
Italian traditional industries "Made in Italy" (including textiles, garments, leather leather goods, home decoration, food, machinery manufacturing, etc.) occupies an important position in the Italian economy, in Gucci bags 2007 the added value of these industries accounted for 13.4% of value added in Italy , accounting for Italy to 2.5% of gross domestic product, far higher than Germany and France. The affordable luxury in these traditional industries also occupies a pivotal position, especially in the clothing, footwear and home decoration as high as the proportion of the three major industries was 39.2%, turnover 33.2 billion euros, while the top luxury goods over the same period in the three sectors in the proportion of turnover is only 10%. It can be said that the large number of well-crafted in Italy affordable luxury to create quality in the international market and high added value product image for Italian Gucci bags products ranks among the world-class brand, solid high-end market to maintain export advantages play a an irreplaceable role.
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